Question 1

1.	How do I start an advisory engagement?

Accepted Answer

The process begins with a discovery call to discuss your objectives and challenges. Following this, I will propose a tailored engagement plan that outlines the scope of work, timelines, and deliverables.

Question 2

2.	How do I set up a call to learn more?

Accepted Answer

You can schedule a discovery call by emailing me directly. I’ll then invite you to choose a mutually convenient time for the call.

This call is a great way to understand how I can help your company scale and thrive in the longevity market.

Question 3

3.	What differentiates your advisory services from others in the longevity industry?

Accepted Answer

My advisory services stand out due to a combination of extensive entrepreneurial and international experience. On the execution side, I’m multilingual, and have proven expertise in strategic planning, business development, and team building.

On the investment side, I have strong skills in fundraising and managing investor relations. Being in my late 50s, I uniquely align with and have a deep understanding of the target demographic.

Question 4

4.	What is your advisory rate?

Accepted Answer

My advisory packages are 90-day retainers and cost $4,000 per month.

Question 5

5.	Do you take stock options in lieu of payment?

Accepted Answer

While I am open to discussing various compensation arrangements, including stock options, I prefer cash payment for the initial three-month period of our engagement – at a minimum.

This approach helps establish a solid working relationship and ensures commitment on both sides.

For companies that are more cash-strapped but show significant traction and potential, I am willing to consider a mix of alternative compensation models, including stock options, beyond the initial phase once we see promising results and progress.

Question 6

6.	Who is your ideal client?

Accepted Answer

My ideal client is a visionary entrepreneur and leader committed to making a transformative impact in the longevity industry.

They are committed to developing products or services based on solid market feedback and/or real customer alignment rather than making assumptions about what the customer wants.

They’re also eager to lead and set new benchmarks beyond traditional boundaries.

Question 7

7.	How many clients do you work with at a time?

Accepted Answer

To ensure a high-quality, personalized service, I limit my advisory commitments to no more than four clients at any given time.

This cap is due to other professional commitments and ensures that I can dedicate sufficient attention and resources to each engagement. This selective approach allows me to provide the deep focus and insight required for you to scale and achieve results.

Question 8

8.	Do you have a proprietary methodology or framework?

Accepted Answer

I don’t believe in one-size-fits-all solutions and cookie-cutter approaches, because no two businesses are exactly alike. Each comes with its own set of challenges and paths to success.

Instead, I draw on my rich experience with young startups looking to scale and my deep insights into what investors are really looking for. I know the ins and outs of crafting pitches that resonate with investors, and I use this knowledge to tailor strategies that meet the needs of each client.

Question 9

9.	What results can clients expect from working with you?

Accepted Answer

Working with me means diving deep into how you strategically shape your business in the longevity space for the long term, especially if you’re at the crucial early stages of growth.

Here’s what I need from you:

• Be completely open and ready to push beyond traditional business assumptions about longevity. Together, we'll explore innovative solutions that may initially seem daunting.
 • Be prepared to be held accountable. For young companies, maintaining momentum and precise execution are crucial for scaling successfully.
 • Approach every discussion and strategy session without preconceived judgments. Welcoming diverse ideas and perspectives is key to breakthrough innovation.

My advisory might not be the best fit if you:

• Aren’t willing to invest the necessary effort and resources required for growth.
 • Prefer not to receive direct and candid feedback that’s essential for growth and scale.
 • Are looking for quick fixes or expect overnight success without laying down the solid groundwork needed for substantial scale.

Question 10

10.	Do you collaborate with other advisors or experts?

Accepted Answer

Absolutely! Collaboration is key, especially when navigating the complex landscape of the longevity industry. I partner with a select network of advisors and experts to bring a well-rounded, interdisciplinary approach to each project.

This collaboration enables us to combine unique strengths and perspectives, ensuring that your company benefits from comprehensive and cutting-edge solutions. Whether it's bringing in specialized knowledge for a particular challenge or supplementing our in-house expertise, working together with other professionals helps us deliver the most effective and innovative strategies to our clients.

Question 11

11.	As an advisor, is there anything off-limits for you?

Accepted Answer

As a non-executive advisor, I’m all about giving strategic guidance rather than direct execution or hands-on consultancy.

I choose to work with projects that stick to ethical business practices and aim to make a sustainable difference in the longevity industry.

I steer clear of anything that’s not transparent or that could negatively shape how society views aging.

This way, I ensure that my input helps drive positive and lasting impact.

Question 12

12.	What is the average length of engagements?

Accepted Answer

The minimum engagement period is three months and I have a couple of clients who are still with me after two years. It all depends on the complexity of the project, the attractiveness of the business, and most importantly, how we get along.

Question 13

13.	How long can I take to make an engagement decision?

Accepted Answer

You can take as long as you need to make a decision. After our discovery session, I will send you a proposal outlining a budget against your expectations. The quotation will remain valid for six weeks. Just keep in mind that all engagements are subject to my current availability and bandwidth.

Question 14

14.	Can I terminate the engagement at any time?

Accepted Answer

Yes, you can terminate the engagement with one month’s notice, as specified in our agreement.

However, please note that all engagements require a minimum commitment of three months to ensure sufficient time is allocated to effectively address your business needs.

Beyond this period, I aim to provide flexibility and will adapt to your business requirements as needed.

My primary goal is to deliver value, and should you decide to discontinue, I simply ask for a reasonable notice period of one month to facilitate a smooth transition.

Question 15

15.	How accessible are you?

Accepted Answer

I am available for the equivalent of one day per month, split across scheduled strategic sessions, calls, and responsive communications like emails. This structured approach ensures that I can provide focused and effective guidance, helping to drive significant outcomes for your projects. While I maintain a busy schedule, I am committed to being flexible and accommodating, working within your timeline to ensure we maximize our time together.

FAQ